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Douglas Theatres
Digital Movie Signs
For decades movie goers have seen the walls and hallways of movie theaters lined with the large posters of upcoming films. Now, Douglas Theatres in Lincoln, Nebraska has taken the movie poster out of its static frame and changed it into a dynamic and entertaining experience for theater patrons.
As customers of the newly remodeled Edgewood Theater wait for their popcorn to pop and show to start, two large 50 x 89" screens in the theater's lobby keep them entertained playing movie trailers of their choice for current and upcoming films. Movie goers choose the content they want to see by selecting movie trailers through a user friendly interface on a small kiosk located in the center of the lobby between the two screens. This interactivity takes the system from simply being a digital sign, and adds an entertainment component to the experience that has been tremendously popular for the theater. While the previews play on the large screens, a smaller round screen displays motion enhanced paid sponsor advertisements just to the left of the preview.
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Lobby Screen & Kiosk |
Kiosk User Interface |
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Winner - 2005 Kiosk Marketplace Award Best Digital Display Application |